Thanks for this Darren. One thing I am challenged by is the distinction between CX and UX. I find often UX from a practical point of view does not always deal with all touchpoints of a product's or service's brand. But to design said product or service well, a UXer should intend keep in mind these different touchpoints. So to me, UX and CX should just be one in the same.

Are we as a profession shooting ourselves in the foot by separating the two?